State of Marketing Europe 2026 (McKinsey & Company)
Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but…
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How CMOs Can Reclaim Marketing to Build Competitive Edge (Capgemini)
This report explores how marketing leaders can reclaim their craft – reconnecting with storytelling, customer…
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The Agentic Marketing Race Is On. CMOs That Move First Will Win (BCG)
Agentic AI is ushering in a new era for marketing, one where autonomous systems learn, decide, and act alongside…
How Will AI Revamp Marketing—and the Role of CMOs?
CMOs can evolve from tactical marketers to strategic growth architects by using AI’s power to break down…
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