Ways Gen AI Can Transform Sales and Marketing in Investment Management (Deloitte)
With some generative AI applications addressing macro trends in sales and marketing functions and promising much…
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Prediction: Valuable Friction Will Be the 'Secret Sauce' for Standout Marketing in 2026 (CMI)
Blame the sea of sameness in content and marketing on businesses’ obsession with speed. But embracing deliberate…
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A 5-Step Framework for Genuine Thought Leadership (CMI)
AI-generated thought leadership (yes, even without the obvious emojis) undermines credibility. Smart brands are…
GenAI Promised a Creative Revolution. Can Marketers Deliver? (BCG)
BCG’s recent survey of 251 global marketing leaders reveals three keys to using GenAI tools to their full…
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