Investment Marketing - Articles & White Papers

The authors used the Common Crawl web archive to collect almost half a million English-language webpages from the past five years – starting a couple of years before the release of ChatGPT. We then ran the text of those pages through an AI detection tool called Open Pangram to see how many of them were likely written or…

Findings include: strong appetite for impartial news, dissatisfaction with news coverage, and fast growth in the proportion of people getting news through AI chatbots. But perhaps the most striking is that trust in news is hitting its lowest level globally since the report started measuring this in 2015.

As AI accelerates UX design, organizations must keep humans in the loop.

Thought leadership isn’t dead; the rules have changed. B2B marketing leaders share how to create more valuable content, capture attention more quickly, and rethink the gating debate in the AI era.

As AI agents increasingly shape how customers discover, evaluate, and buy products, CMOs have a unique opportunity to make AI-driven marketing a driver of growth.

The technology and the science needed to transition to agent-native next-best action are already available. The hardest remaining task is to change the prevailing ways of working.