Due to continued growth in ETFs, and sustained momentum in Private Credit, Private Markets continue to dominate anticipated inflows. EMEA is considered the most competitive region for asset retention, reflecting increased pressure across both Institutional and Wealth channels, while the United States continues to be the single…
Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but it seems that few CMOs are acting boldly. The State of Marketing Europe 2026 report shares how marketing leaders are refocusing on the basics while simultaneously advancing their use of modern tools.
This report explores how marketing leaders can reclaim their craft – reconnecting with storytelling, customer centricity, and operational excellence – while navigating the realities of AI, fragmented tech stacks, and rising expectations.
Artificial intelligence can automate and streamline many basic marketing functions, but the real opportunity lies in AI's ability to help CMOs reinvent their entire operating model.
We’ve been watching the sands shift beneath content marketing for almost a decade. As times changed, so have our strategies — but this time, it’s seismic.
AI dominance won’t let up in 2026. However, it shouldn’t push out humanity, trust, and data in your content and marketing, according to these predictions from 42 industry leaders.
CMOs can evolve from tactical marketers to strategic growth architects by using AI’s power to break down organizational silos and connect marketing data with that of other business functions, such as supply chain, finance, and R&D.
Shares is the global leader in ETFs—not because every fund is best-in-class on cost, liquidity, or performance, but because the brand commands trust across retail, advisory, and institutional channels.
This report shows how the trend towards news influencers is developing in 24 countries. Using an audience-based approach, it identifies countries where influencers are having the biggest (and smallest) impact as well as some of the most important individuals.
Explore the latest investment content trends from the last quarter of 2025, as well as the key suggestions that our investment content specialists are offering in order to position your investment content the best way and reach the right audience.
