Investment Marketing - Articles & White Papers

AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets. According to our annual global survey of 200 CMOs, conducted in April and May, an abundance of successful pilots and a constant stream of new tools have inspired marketers to accelerate their ambitious investment…

From discovery to decision, large language models are starting to gatekeep the marketing funnel, so brand stewards must learn to speak their language.

AI is being increasingly used to create digital advertising content. Rather than replacing humans, AI assists in refining ideas and generating content more efficiently.

The data on chief marketing officers (CMOs) at Fortune 500 companies shows not only the role’s evolution, but also its continued importance in the C-suite and its growing attractiveness as a pathway to larger leadership roles.

The report documents increased precarity in the profession, lingering inequalities, and changing conceptions of ethics and journalism’s relationship with society. Ten key findings below.

Explore the latest content developments from across the financial industry and spot the white space opportunities for the quarter ahead.

When artificial intelligence can instantly gather, analyze, and synthesize more data than any human mind could ever process, knowledge is no longer exclusive nor difficult to obtain.