Investment Marketing - Articles & White Papers

What are women's favorite alternative investments? What marketing strategies resonate with women, and which one's don't?

What do investors want? They want to make money on their investments, of course. Just as important, is delivering data within a compelling story—one that brings meaning to the math and gives investors the confidence to invest with you.

What are your brand’s “left ventricles” waiting for discovery?

At the risk of drawing backlash from marketing experts and brand name consultants, I will start with my "narrow" definition of brand name. In arriving at this definition, I will fall back on a structure where I connect the value of a business to key drivers, and look at how brand name will affect these drivers.

Does your marketing measurement and data have standards? What does that even mean?

Content creation is easier than ever, but with today’s generation exposed to so much of it, brands face the challenge of making sure their content stands out in an oversaturated landscape.

Numbers abound for marketers to analyze and interpret their audience and customer behavior. Still, marketing analytics remains a challenging discipline.

It’s been a challenging year for most groups within the marketing realm. But marketers who spend their efforts at the earliest parts of the customer journey have arguably had it the worst.

Does gating content make sense in 2024?

While not impossible, it’s more difficult to push customers through the marketing funnel if you have no way to communicate with them in a personalised and individualised manner. This is where gated content can be a powerful tool. By offering valuable resources in exchange for contact information you can build a pipeline of…

The 2023 Compensation and 2024 Hiring Forecast Report is based on Willow Hill’s proprietary survey of 95 distribution team leaders. Participants span a wide range of responsibility levels, ranging from those managing small teams to global heads responsible for all of sales, client service and marketing to Chief Operating…

Explore the latest content trends and developments based on Savvy Investor data and on insights from our team of investment content specialists.