No one knows what the agentic future will look like, but four marketing scenarios—an open agentic bazaar, a brand resurgence through data ecosystems, a super-app embrace, and a creator-led authenticity revival—seem most likely.
It’s becoming harder to command attention. Audiences are expensive to reach, skeptical and time poor. Yet some managers consistently cut through. Their advertising is more authentic, more relevant and more memorable than peers. T
The gated e-book fell flat. Few visitors to the landing page provided email addresses, and half of those addresses weren't good. The CMO said enough, ungated the content, and reshaped pipeline growth, demo requests, and marketing-sourced revenue.
We are still at the early stages of another big shift in technology (Generative AI) which threatens to upend the news industry by offering more efficient ways of accessing and distilling information at scale. At the same time, creators and influencers (humans) are driving a shift towards personality-led news, at the expense…
AI may not be taking most jobs directly, but layoffs, longer job hunts, and heavier workloads are reshaping the marketing career outlook. See how salaries and opportunities are shifting in CMI’s latest research.
This sixth annual report provides a comprehensive picture of the compensation that North American executives in the hedge fund, real estate, and private equity industries currently receive.
You can’t measure the health of your audience relationship using funnels or pipelines. You need a latticework. It’s an integral component of the recently introduced Audience Trust Index, a better way to assess if your marketing is doing its job.
