Investment Marketing - Articles & White Papers

With the right partners, setting up and managing a European vehicle has become more streamlined in recent years, making it an attractive option for those seeking growth and broader access to international investors.

AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets. According to our annual global survey of 200 CMOs, conducted in April and May, an abundance of successful pilots and a constant stream of new tools have inspired marketers to accelerate their ambitious investment…

Explore the latest content developments from across the financial industry and spot the white space opportunities for the quarter ahead.

No doubt about it: Podcasting is changing fast. And what it takes to market, grow, and profit from podcasting is too.

We find traditional news media struggling to connect with much of the public, with declining engagement, low trust, and stagnating digital subscriptions.

As senior leaders invest in transformational AI initiatives, they need to see clearly. “You Are Not Hallucinating” spotlights BCG’s AI experts, whose insights for the C-Suite range from actionable next steps to thought-provoking ideas.

Don’t have the time to figure out how AI can help your marketing? Struggling to integrate AI into your operations? Top content pros share how they make the most of generative AI, from automation to decision-making.

Social media marketing is like running an obstacle course when the obstacles are moving. How do you do that successfully? Follow these 15 ideas, from zero-click content to owned communities and more.

CMOs are increasingly being asked to do more with fewer resources. To succeed, they need to look at their entire budget and figure out where they can unlock savings to fund new growth.

Many marketing strategies see Google search as the gateway to success. But given the behemoth’s AI mode proclamation, that can’t continue. Discover a new strategy that will work no matter what happens next.