Investment Marketing - Articles & White Papers

Due to continued growth in ETFs, and sustained momentum in private credit, private markets continue to dominate anticipated inflows. EMEA is considered the most competitive region for asset retention, reflecting increased pressure across both institutional and wealth channels, while the United States continues to be the…

We are still at the early stages of another big shift in technology (Generative AI) which threatens to upend the news industry by offering more efficient ways of accessing and distilling information at scale. At the same time, creators and influencers (humans) are driving a shift towards personality-led news, at the expense…

Gen AI and agentic AI are already accelerating the impact of classic marketing approaches to driving growth, but it seems that few CMOs are acting boldly. The State of Marketing Europe 2026 report shares how marketing leaders are refocusing on the basics while simultaneously advancing their use of modern tools.

Agentic AI is ushering in a new era for marketing, one where autonomous systems learn, decide, and act alongside human teams.

This report explores how marketing leaders can reclaim their craft – reconnecting with storytelling, customer centricity, and operational excellence – while navigating the realities of AI, fragmented tech stacks, and rising expectations.

AI dominance won’t let up in 2026. However, it shouldn’t push out humanity, trust, and data in your content and marketing, according to these predictions from 42 industry leaders.

An SEO expert offers three tips for adapting to “zero click” searches and chatbots.

CMOs can evolve from tactical marketers to strategic growth architects by using AI’s power to break down organizational silos and connect marketing data with that of other business functions, such as supply chain, finance, and R&D.