Investment Marketing - Articles & White Papers

The authors used the Common Crawl web archive to collect almost half a million English-language webpages from the past five years – starting a couple of years before the release of ChatGPT. We then ran the text of those pages through an AI detection tool called Open Pangram to see how many of them were likely written or…

While many people still define news in terms of more ‘traditional core’ topics, sources, actors, genres, and formats, Reuters sees evidence that some now have a more ‘expanded’ definition of news.

Eighty-seven percent of executives made a purchase based on thought leadership. IBM researchers reveal C-suite content habits and revenue impact. (Spoiler alert: It’s huge.) Use their ROI worksheet for your organization.

Explore how investment fund distribution is evolving across key global markets. In this series, Killian Lonergan, Head of Distribution Intelligence, shares insights on market dynamics, regulation, investor trends and distribution opportunities in destinations around the world.

Thought leadership isn’t dead; the rules have changed. B2B marketing leaders share how to create more valuable content, capture attention more quickly, and rethink the gating debate in the AI era.

As AI agents increasingly shape how customers discover, evaluate, and buy products, CMOs have a unique opportunity to make AI-driven marketing a driver of growth.

The technology and the science needed to transition to agent-native next-best action are already available. The hardest remaining task is to change the prevailing ways of working.