The data on chief marketing officers (CMOs) at Fortune 500 companies shows not only the role’s evolution, but also its continued importance in the C-suite and its growing attractiveness as a pathway to larger leadership roles.
The report documents increased precarity in the profession, lingering inequalities, and changing conceptions of ethics and journalism’s relationship with society. Ten key findings below.
When artificial intelligence can instantly gather, analyze, and synthesize more data than any human mind could ever process, knowledge is no longer exclusive nor difficult to obtain.
Brands generate original research to grow their recognition as thought leaders in their industries. But the buzz won’t materialize if the marketing team doesn’t promote the research.
For technology marketers, this year’s research shows just how steep the hill is. While 82% of organizations have dedicated content teams, the majority are small — just two to five people — and overburdened.
People are not homogenous. They don’t all consume social media, newsletters, podcasts, videos, etc., at the same time. And their consumption behavior varies depending on how the topic fits with their personal and professional interests.
Our fifth annual report provides a comprehensive picture of the compensation that North American executives in the hedge fund, real estate, and private equity industries currently receive.
