Investment Marketing - Articles & White Papers

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything else). Here’s the good news: All that non-sexy work frees time and resources (human and tech) you can apply to bring your brand’…

The latest content trends, offering insights which are crucial for any communications and marketing professional working in the asset management industry.

Here are the key takeaways:

• The main content trend was a move from the specific to the general. Investors became more…

The average salary of a full-time fintech marketer is: $106,893. The ones who earn over $200k skew the average quite a lot, which is why we also wanted to look at the median. The median salary of a full-time fintech marketer is: $90,457.

From advertisers and marketers to salespeople and leaders, everyone wants to hold attention. They want to make ads, pitches, presentations, and content that captivates audiences and keeps them engaged. But not all content has that effect. What makes some content more engaging?

We rank the top asset management firms by brand awareness scores in Q2 2023 across multiple global, regional and asset class categories.

Landing pages are designed to convert leads meaning how they’re designed is critical to their success. A poorly designed page that’s unengaging and lacks key functionality can be what prevents client acquisition. No matter what type of financial institution you are, to ensure your marketing tactics succeed, you must optimise…

In the ever-evolving landscape of financial marketing, staying ahead of the curve is crucial. Cue video marketing—used by 87% of businesses in their marketing. With its ability to engage, educate, and entertain, video content is a must for financial brands looking to shine. So settle in, grab a cup of coffee, and explore the…

To achieve success in the realm of Search Engine Optimisation (SEO), it’s essential to steer clear of certain pitfalls. Here we explore the common mistakes your finance brand should avoid when aiming to optimise its SEO efforts, ultimately leading to improved search engine rankings and increased online presence.

It’s easier to read an A level economics exam paper than it is the average piece of investment content. This isn’t just an intuitive claim – informed by years of wading through stodgy fund management thought leadership – it’s also an empirical assessment.

Thinking and calculating the return on investment (ROI) on your marketing spending can be a difficult process. This infographic is designed to help CMOs and CCOs at asset management firms re-think how they approach this.

Social media promotion in financial services is one of the hottest topics for marketing teams right now, not least because of the Financial Conduct Authority’s ongoing work in the area. Influencer marketing, in particular, is more commonly associated with the world of fashion and luxury goods than it is with financial…

Managers face challenges when marketing and distributing intermittent liquidity products. These include the complexity of the products themselves, long sales cycles, determining the correct structure and features of the exposure, and hiring and incentivizing distribution staff.

Embracing social media and content marketing is crucial for establishing brand visibility, cultivating trust, and nurturing a vibrant community. By adopting an always-on, multi-platform approach, asset managers can leverage the power of socials to enhance their online presence and engage with their target audience…

It’s not just you — we’ve all been inundated by the noise around ChatGPT. Metia research has shown a 295% increase in conversations about AI-generated content over the past 18 months. It would be remiss to create a blog on AI-generated content without asking for help from AI. So, I asked ChatGPT to help me explain the role…

Institutional marketing is taking more responsibility for driving asset managers’ growth. Institutional sales and marketing teams are increasingly working in parallel. This is a marked change from the traditional approach where marketing served primarily a sales support function. As a result, reporting lines have changed,…

Make Your Content King: How to Impress Institutional Investors With Manager Thought Leadership', finds that over 86% of respondents say manager thought leadership plays an important role in their manager hiring decisions, and over 60% request samples of manager thought leadership in new mandate RFPs.