Investment Marketing - Articles & White Papers

Investment Content Trends: Actionable insights to maximise content ROI

Savvy Investor's new and improved Investment Content Trends Report provides unique insights and market intelligence viewpoints, derived from our own data and observations. Designed to help investment marketers better understand content and…

As the world continues to grapple with the effects of an economic slowdown, investment managers face increased competition to stand out in the market. Our white paper presents a carefully curated selection of the 25 best investment management websites that have mastered the art of digital client experience.

Brunswick’s Digital Investor Survey is a comprehensive study that explores where institutional investors get their information online, how they evaluate a company’s digital presence, and the impact of that analysis on their investment decisions.

From geopolitical conflicts and economic instability to the ongoing threats related to climate change, CMOs are facing no shortage of external challenges. However, we believe they are likely well-positioned to create new levers for organizational growth amid such uncertainty. For our 2023 Global Marketing Trends report, we…

In this digital age, user experience (UX) is vital for success in any industry. Revenue from your website may not be a trackable metric in the investment management industry but an excellent UX isn’t always about direct attribution to revenue generation. Positive brand reputation, increased customer loyalty, deeper…

Asset managers aren’t supplying the content investors are demanding when it comes to ESG. Despite the huge growth in investor demand for ESG, according to a report by PwC, asset managers are failing in how they address it creating information gaps. These information gaps offer an opportunity for asset managers and financial…

The arrival of ChatGPT has created a furore, with marketers and the likes scrambling to figure out how they can use artificial intelligence to their advantage. While AI technology has been around for the past decade, ChatGPT has showcased just how much it can do. To ensure you’re not left behind, we break down everything you…

Asset and wealth managers have had a transformative couple of years. Industry observers are seeing numerous trends emerging that will further shape firms. Some of these are ongoing and well documented; others result from hard-to-predict macro-economic factors.

A successful SEO content strategy includes many vital ingredients. But as with any recipe, it’s important to have the right balance. SEO experts Sam Martin-Ross, managing director for Digital Uncut, and digital marketing agency Hallam’s SEO team lead, Stanley Dunthorne, reveal what marketers need to know to avoid common…

Artificial Intelligence (AI) has transformed how we approach marketing in recent years. The financial industry, especially fund marketing, will soon be left behind by other sectors – as was the case with digital marketing. With AI, fund managers can leverage data to gain insights into customer behaviour and preferences,…

In a constantly evolving and competitive industry, client retention should be a priority for all finance brands. Content marketing can support your client retention strategies and improve brand loyalty. While retaining clients for the long term can be a challenge, the investment is worth it. So, how can financial marketers…

UX occupies a crucial place in our current marketing landscape. Against a gloomy economic backdrop that has seen many major industry players freezing or slashing budgets for 2023, a lack of investment is often resulting in digital development slowing, or being deferred entirely.

Have you ever caught yourself humming a popular song or catchy tune you’ve heard in a radio jingle or on the TV? All the time, if you’re anything like me. It’s not then surprising that using sound is a meaningful way for companies to craft memorable identities and improve brand recall. Targeting other senses, in addition to…

To best understand what content performs best and also where it is falling short, you need to understand your digital analytics. Quality data should be the foundation for all financial content marketing strategies, yet it can be daunting. Here we explain how to understand data to maximise your financial content marketing.

Research conducted by The Dubs, in partnership with the global native ad platform Dianomi, found that asset managers were severely underperforming when it came to producing the content their audience wanted. By filling information gaps, finance brands can form better, more meaningful connections with audiences and…