Investment Marketing - Articles & White Papers

With some generative AI applications addressing macro trends in sales and marketing functions and promising much more, firms should be strategic with their priorities.

Blame the sea of sameness in content and marketing on businesses’ obsession with speed. But embracing deliberate friction gives you time to make decisions that lead to standout work.

As senior leaders invest in transformational AI initiatives, they need to see clearly. “You Are Not Hallucinating” spotlights BCG’s AI experts, whose insights for the C-Suite range from actionable next steps to thought-provoking ideas.

Don’t have the time to figure out how AI can help your marketing? Struggling to integrate AI into your operations? Top content pros share how they make the most of generative AI, from automation to decision-making.

BCG’s recent survey of 251 global marketing leaders reveals three keys to using GenAI tools to their full potential.

Explore the latest investment content trends and insights to gain the edge over your peers.

This survey in six countries (Argentina, Denmark, France, Japan, the UK, and the U.S.) explored how people use generative AI in their everyday lives, what they think its impact will be on different areas of society, and what they think about its use in news and journalism specifically.

AI doesn’t dominate the newly released B2B Content and Marketing Trends: Insights for 2026 report. Over 1,000 B2B marketers reveal what they’re doing with and without AI, the impact of their programs, and their plans for next year.

AI-generated thought leadership (yes, even without the obvious emojis) undermines credibility. Smart brands are doubling down on authentic human perspectives to win trust.

Committing acts of one-off thought leadership won’t deliver the credibility, trust, and business results demanded by your brand.