Want to get people to pay attention to an email or a presentation? New research from Wharton’s Jonah Berger shows how the right words can help captivate audiences and hold their attention.

Stefano Puntoni, Wharton marketing professor and co-director of Wharton Human-AI Research, discusses how AI-driven search, discovery, and autonomous agents are transforming marketing, consumer behavior, and the balance between human and machine decision-making.

News and content providers have filed lawsuits against tech companies, accusing them of brazenly harvesting material, without permission, to train AI models. In response, tech giants have argued they’re not breaching copyright because the material they lift is ultimately used for a different purpose than originally intended…

Many salespeople acknowledge that prospecting is an essential step in the sales process, yet they often lack the time or interest to execute it efficiently.

We sit down with Todd Rogers, a prominent behavioural scientist and professor, to discover the science behind effective communication. He explains how we adapt to different communication styles and techniques over time, the foundations of effective communication, and much more.

This podcast covers the four key characteristics of a well-written story, the increasing use of PR firms by asset managers, and the essential importance and tricks of the trade of effectively packaging content.

Wharton’s Jonah Berger explains how writing style can predict future success.

This podcast will disclose the key tips to marketing a traditional business through digital and explore why retaining personality and humanity is key to great marketing.

John Authers is the Senior Editor for Markets and an Opinion Columnist at Bloomberg. Prior to joining Bloomberg in 2018, he was Global Head of the Financial Times’s Lex Column and their Chief Markets Commentator. Further your understanding on diversification, liquidity and allocating to passive, alternatives displacing the…

In this episode of the Heidrick & Struggles Leadership Podcast, Heidrick & Struggles’ Jean Allen sits down with John Abele and Kristin Deutmeyer. Together, they discuss the blurring lines between leadership roles in communications, marketing, and digital functions and how organizations should take on the search for…

Wharton marketing professor Jonah Berger’s latest research shows how a simple writing shift can make anyone more persuasive.

The road to marketing hell is paved with good intentions. This podcast will: bust the classic myths of marketing, s/how why challenging assumptions is key to marketing success, and reveal key findings from Dan White’s new book.

If you expect to be able to switch over seamlessly in May of 2023 when Google Analytics 4 takes over for Universal Analytics, think again.

Jennifer Prosek has been listed as one of Insider’s top financial communicators in the U.S., and on the WSJ’s ‘Most Influential Decision Makers’ list. She’s also a venture investor, Co-President of the Columbia Business School Women’s Circle and on the board of BritishAmerican Business. Prior to Prosek, she achieved an MBA…

In this speaker series from the Association of Investment Marketers, they ask which content type is best for engaging and influencing investors? Guest speaker Ximene Weaver, Head of Content at Savvy Investor, will share best practices and practical tips on how to optimise engagement and generate more leads, and delve into…