How CMOs Are Scaling GenAI in Turbulent Times (BCG)
AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets.…
Investment Marketing
Lead Content
Digital News Report 2025 (Reuters Institute)
We find traditional news media struggling to connect with much of the public, with declining engagement, low trust…
Latest posts
For CMOs, the Future Starts with Smarter Spending (BCG)
CMOs are increasingly being asked to do more with fewer resources. To succeed, they need to look at their entire…
Google Doesn't Deserve Your Best Content (CMI)
Many marketing strategies see Google search as the gateway to success. But given the behemoth’s AI mode…
HIGHLY RATED
TOP RECENT POSTS
ALL TIME
Top Picks
March's Most Thought-provoking Research
At the end of each month, the Savvy team picks some of the research that stands out...
Top Content from December 2022
Top research from December with perspectives on markets, economies and asset classes.
