Surviving the Attention Economy: How to Keep Audiences Engaged (Wharton School)
Want to get people to pay attention to an email or a presentation? New research from Wharton’s Jonah Berger shows…
Investment Marketing
Lead Content
What Holds Attention? Linguistic Drivers of Engagement (Journal of Marketing)
From advertisers and marketers to salespeople and leaders, everyone wants to hold attention. They want to make ads…
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Intermittent Liquidity Structures: Inflation, Equity and Fixed Income Drawdowns, and Need for Income Point to Opportunity Ahead (Investments & Wealth Institute)
Managers face challenges when marketing and distributing intermittent liquidity products. These include the…
How Should Marketers Respond to the FCA’s Influencer Probe? (Financial Promoter)
Social media promotion in financial services is one of the hottest topics for marketing teams right now, not least…
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