Ways Gen AI Can Transform Sales and Marketing in Investment Management (Deloitte)
With some generative AI applications addressing macro trends in sales and marketing functions and promising much…
Investment Marketing
Lead Content
Prediction: Valuable Friction Will Be the 'Secret Sauce' for Standout Marketing in 2026 (CMI)
Blame the sea of sameness in content and marketing on businesses’ obsession with speed. But embracing deliberate…
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How AI Killed Your Content Strategy — and What to Do Next (Optimist)
We’ve been watching the sands shift beneath content marketing for almost a decade. As times changed, so have our…
Mapping News Creators and Influencers in Social and Video Networks (Reuters Institute)
This report shows how the trend towards news influencers is developing in 24 countries. Using an audience-based…
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