From Campaigns to Business Value: How AI Will Transform Marketing (BCG)
Artificial intelligence can automate and streamline many basic marketing functions, but the real opportunity lies…
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How AI Killed Your Content Strategy — and What to Do Next (Optimist)
We’ve been watching the sands shift beneath content marketing for almost a decade. As times changed, so have our…
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Why iShares Wins before the First Meeting: The Power of Branding (Blackwater)
Shares is the global leader in ETFs—not because every fund is best-in-class on cost, liquidity, or performance,…
Mapping News Creators and Influencers in Social and Video Networks (Reuters Institute)
This report shows how the trend towards news influencers is developing in 24 countries. Using an audience-based…
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