Marketers have to keep learning, especially in a fast-changing environment that demands more and more from their skills. From pursuing purpose to grappling with technological change, our must-reads will enable professionals to expand their skillset in preparation for the challenges ahead.
This annual survey of content marketers explores content creation, distribution, measurement, and budgets, and shows how the most successful content marketers differentiate themselves. CMI releases…
At a recent meeting of The Debating Group, author and journalist Morag Cuddeford-Jones supported the motion that the pandemic had actually been good for marketing but there were also many revelations…
