How CMOs Are Scaling GenAI in Turbulent Times (BCG)
AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets.…
AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets.…
We find traditional news media struggling to connect with much of the public, with declining engagement, low trust…
CMOs are increasingly being asked to do more with fewer resources. To succeed, they need to look at their entire…
Many marketing strategies see Google search as the gateway to success. But given the behemoth’s AI mode…