How to Make Gated Content and Personalisation Work (Kurtosys, 2021)
Kurtosys gathered some of the most influential marketing leaders in asset management for a webinar and frank discussion around personalisation and gated content. Attendees were: Head of UK Marketing at Schroders; Ross Duncton, Head of Marketing at BMO GAM; and Dominic Traynor, Global Head of Digital Experience at BNY Mellon.
