Investment Content Quarterly


Analysis of global trends in investment content and thought leadership

Savvy Investor is uniquely positioned to commentate on content trends within the institutional investor community. We have a live survey sample of over 60,000 members who, between them, download around 21,000 articles and white papers every month.

In the last twelve months, more than 10,000 white papers, market commentaries, and articles have been uploaded to the Savvy Investor platform, including content from most of the leading asset management companies and consultants.

In the Investment Content Quarterly (ICQ), we provide market intelligence to help investment marketers understand investment content trends, helping them to develop and fine-tune their content strategy. The latest report provides data and commentary covering:


  • Top 100 papers of Q2 2022
  • Top 100 papers of Q1 2022
  • Top 100 papers of 2021
  • Trends in the popularity of investment topics
  • How to better engage institutional investors