Investment Content Quarterly


Analysis of global trends in investment content and thought leadership

Savvy Investor is uniquely positioned to commentate on content trends within the institutional investor community. We effectively have a live survey sample of over 54,000 highly engaged members, who download around 26,000 articles and white papers every month.

Around 10,000 white papers, market commentaries and articles are uploaded to the Savvy Investor platform each month, including pensions and investment content from most of the leading asset management companies and investment consultants.

In the Investment Content Quarterly (ICQ), we provide market intelligence to help investment marketers understand investment content trends, helping them to develop and fine-tune their content strategy. The report provides data and commentary covering:


  • Top 100 papers of Q2 2021
  • Top 100 papers of Q1 2021
  • Top 100 papers of 2020
  • Trends in the popularity of investment topics
  • How to better engage institutional investors