Investment Content Trends


Analysis of global trends in investment content and thought leadership

In the last twelve months, more than 10,000 white papers, market commentaries, and articles have been uploaded to the Savvy Investor platform, including content from most of the leading asset management companies and consultants.

Savvy Investor's latest Investment Content Trends Report provides unique insights and market intelligence viewpoints, derived from our own data and observations. It will help investment marketers better understand content and audience trends, and assist them in developing their content strategies.


Key Takeaways Q1 2024:


  • Insights into interest-rate sensitive asset classes and markets have engaged well, as the industry continued to communicate to investors what potential changes in the current macroeconomic environment may mean for portfolios.
  • Engagement with alternative assets and strategies increased over the period. However, the interest was directed not towards hedge funds, nor towards private equity (or private credit), but towards real estate.
  • Perhaps ESG content needs re-evaluating. The first quarter saw a decline in both the number of ESG-related pieces being published by asset managers and in the number of downloads (a proxy measure for interest) from our members.