Investment Content Trends


Analysis of global trends in investment content and thought leadership

Savvy Investor is uniquely positioned to commentate on content trends within the institutional investor community. We have a live survey sample of over 60,000 members who, between them, download around 21,000 articles and white papers every month.

In the last twelve months, more than 10,000 white papers, market commentaries, and articles have been uploaded to the Savvy Investor platform, including content from most of the leading asset management companies and consultants.

Savvy Investor's latest Investment Content Trends Report provides unique insights and market intelligence viewpoints, derived from our own data and observations. Designed to help investment marketers better understand content and audience trends and assist them in developing their content strategy.

Key Takeaways Q4 2023:

  • ESG-related content witnessed a decline in engagement despite a surge in the number of pieces uploaded over the quarter. More specifically, ESG and Ethical Investing represented 47% of all papers uploaded under Investment Process in Q4, and yet it only made up 7% of the total engagement within this main topic.
  • 46% of total engagement within the Alternative Asset Classes went to Hedge Funds. However, this part of the alternatives universe only made up 5% of total uploads.
  • Real Assets declined in popularity, reaching the lowest ever engagement level registered on the Savvy Investor Platform.