Analysis of global trends in investment content and thought leadership

Over the last twelve months, more than 10,000 white papers, market commentaries and articles have been uploaded to the Savvy Investor platform by leading asset management companies and consultants.

Savvy Investor's latest Investment Content Trends Report provides unique insights and market intelligence, derived from our own data and observations from the team of investment content specialists.

The report will support investment marketers, content and communications professionals with timely audience trends, helping them identify white space and assisting with developing content strategies.

Key Takeaways Q2 2024:

• ESG content is back—but with a difference. Content creators are focusing on specific geographies or nuances, providing use cases and actionable insights rather than more theoretical topics.
• Interest in Fixed Income content has remained flat, and Private Debt content has hit its ceiling. However, Public Debt content has generated some interest, leaving white space opportunities to explore refocused commentary.
• Despite the responsiveness of many asset managers covering timely Equity markets, interest in this area remained muted. The team recommends a shift to discussing the value of equities within the broader portfolio ecosystem.