How CMOs Are Scaling GenAI in Turbulent Times (BCG)
AI and GenAI remain at the top of the CMO agenda, even amid the latest wave of turbulence in global markets.…
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How AI Can Be a Game Changer for Marketing (Wharton School)
AI is being increasingly used to create digital advertising content. Rather than replacing humans, AI assists in…
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Marketing’s New Middleman: AI Agents (Bain & Company)
From discovery to decision, large language models are starting to gatekeep the marketing funnel, so brand stewards…
UK Journalists in the 2020s (Reuters Institute)
The report documents increased precarity in the profession, lingering inequalities, and changing conceptions of…
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