Is your marketing core to your asset raising? Does it form part of your sales process?

For most managers that ProFundCom works with, marketing is an operational activity. But some have understood that it is a bit more than that. Making marketing core to the asset raising process and making marketing a strategic choice has moved the needle for a number of fund managers. And for others, it is the saviour.

Join Jeb Altonaga, Stefan Nilsson and Paul Das on the 26th of May at 9 am EDT/2 pm BST when they will be looking at the art of the possible when it comes to digital marketing for funds. Discussion topics will include:

• Digital vs Traditional Asset Raising
• Tactical vs Strategic Marketing
• Marketing and Sales Alignment
• The Internal Marketing Process

Conference website