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Simply being customer-focussed is no longer a point of differentiation in the competitive superannuation market; it’s the cornerstone of survival. In this rapidly evolving world of customer experience AIST’s 2019 Customer Experience in Super Symposium will delve into what it truly takes to become a CX-obsessed organisation. Hear from leading industry experts as they explore the key challenges in using new technology to satisfy customer expectations, strengthening employer relationships through CX strategy, and understanding what members really want from their superannuation funds.