Understanding the global surge in gold demand: Why 2025 could mark a new era for gold as a strategic asset

Gold has a key role as a strategic long-term investment and as a mainstay allocation in a well-diversified portfolio. Investors have been able to recognize much of gold’s value over time by maintaining a long-term allocation and taking advantage of its safe-haven status during periods of economic uncertainty. 

Gold Demand Trends: Q3 2025

Gold sets new records in Q3. Demand rises to a new high in tandem with the price.

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Gold as a Strategic Asset: 2025 Edition 

Gold is a highly liquid asset, which is no one’s liability, carries no credit risk, and is scarce, historically preserving its value over time. It also benefits from diverse sources of demand: as an investment, a reserve asset, gold jewellery, and a technology component. 

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Gold Outlook 2026: Push Ahead or Pull Back

Looking to 2026, the outlook is shaped by ongoing geoeconomic uncertainty. The gold price broadly reflects macroeconomic consensus expectations and may remain rangebound if current conditions persist. However, taking cues from this year, 2026 will likely continue to surprise.

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