All topics

Content Marketing Trends 2021: How can FinTech marketers transform their content into an immersive experience?

Register today to join leading industry experts from the financial services and tech space including Ele Ward, Head of Marketing at CoGo, Alex Shevelenko, CEO & Founder at Relayto, and Ximene Weaver, Head of Content & Marketing at Savvy Investor.

The session will be moderated by Payal Raina, Founder of FinTech B2B Marketing and also a Global Head of Marketing at Torstone Technology.

During the panel discussion, industry experts will discuss:

  • What content marketing trends they’re most excited about—what marketers should try, what they expect to see and why—and how to integrate these tactics into your 2021 plan
  • Identifying upcoming technology and tips around the approach, execution and delivery of content for FinTech marketers to consider in 2021
  • How to bring content to life by personalising static documents to deliver greater relevance and engagement right across the business
  • Learn how marketers can measure, track and demonstrate ROI on their marketing strategy to improve content, inform sales conversations and drive business impact.