Investment Content Quarterly: A Special Report for investment marketers
Savvy Investor's latest Investment Content Quarterly (ICQ) for Q2 2021, provides unique insights and market intelligence viewpoints, derived from our own data and observations. Designed to help investment marketers better understand content trends and assist them in developing their content strategy, this report includes a list of the Top 100 white papers from the Savvy Investor platform and a granular analysis of views and topic popularity.
Click to download: Investment Content Quarterly: Q2 2021 (Savvy Investor)
- Recent surveys suggest that institutional investors plan to increase their strategic allocations to alternative assets
- ESG content continues to be popular, appearing second in the Top 100 papers of the quarter, with particular focus on ESG data, its integration, and responsible awareness
- New to the list, and rarely seen since 2017, were papers on blockchain technology and cryptocurrencies
- Factor investing, which has declined in topic popularity in recent months, may be on the rise again as investors re-focus their portfolio management efforts on risk mitigation and alpha generation