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The 2016 Investment Marketing and Social Media Conference, hosted by Investment Week, brings speakers and dialog to help asset management marketers explore and understand how to improve the value of social media communication channels for your investment brand. As a new media that has become crucial for customer engagement, social media strategies can bring about many positive results. Key issues to be discussed at this conference will include international campaigns, content issues, how to drive engagement, risk and compliance management, distribution strategies, harnessing internal networks for employee advocacy best practices, and more.