This Chief Financial Officer (CFO) strategy conference has been organised by IQPC Events. To maintain a high level of relevancy, the event is targeted specifically at those CFOs with responsibility for providing leadership and strategic guidance within their organizations. Such a role requires unique and strategic perspective if success is to be achieved, especially in the "new normal". Discussions will be led by industry experts. Key topics of conversation will include: how to plan for future business growth whilst managing cash flow (a unique skill); how to use digital finance capabilities and analytics to drive greater decision support to the wider business; how to define and implement new, digitally-enabled business models; how to adapt to increasing industry regulation; how to implement diversification strategies; how to proactive face cybersecurity risks, etc. The industry is recognising that purely defensive strategies such as cost-cutting won't do any longer. It's therefore never been more important to create holistic strategies that combine talent, innovation and execution. Conference discussions will include defining and implementing new, digitally-enabled business models, preserving margins, discussing increased industry regulation, diversification strategy, M&A, analysing the risks to cybersecurity and proactively developing appropriate measures, etc.