The Trading Show West Coast 2016 is a conference and exhibtion for traders, quants and technology providers. This trading conference attracts heads of trading, quant hedge funds, high-frequency traders, investors, proprietary traders, exchanges, quantitative fund managers, technology providers and automated traders. The organisers aim to set this apart from other US trading conferences by merging the automated trading and quant audiences, and being the most advanced event of its kind. The event has three streams of content: "Big Data", "Automated Trading" and "Quant World" enabling delegates to focus on the specific trading topics of interest to them. Within these streams, content will include the future of technology for traders, quantitative modelling technigues, backtesting, trading strategies, cloud solutions and the evolution of data storage, infrastructure and data analytics. The event organisers also run "Trading Show" events in New York and Chicago, and London.