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PAICR, the asset management marketing association, will play host to the first of two mini-conferences on 21 September, in Boston, MA. It will cover the topic of "The Good, the Bad, and the Ugly of Marketing Automation". With the aim of guiding informed implementation of marketing automation, the conference will focus on the ups and downs, and the do and don'ts of this process. This half-day mini-conference also offers the opportunity for thought sharing amongst your peers in industry.