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EBI 2018 will return this year to Dana Point in California on June 24-26 where institutional investors, asset managers, financial advisors, ETF issuers and other key industry leaders will gather to improve their investment decision-making strategies. The popularity of evidence based investing is increasing. As organisations are rethinking all areas of their processes the trend is moving towards secular rather than cyclical. By relying more on reason and less on guesswork, investment advisors and money managers are able to present a more accurate picture of future results and potential challenges to investors