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Digital marketing is a crucial method of increasing brand awareness or image in the financial services sector, only becoming more so as time advances. This conference, organised by Strategy Institute, brings together industry practitioners to discuss and debate how to maximise digital ROI, increase conversions, drive brand engagement, enhance attribution, improve customer loyalty, and more. Conference speakers include Christian Aichhorn of UBS, Gez Smith of HSBC, Emmanuelle Fenard of BNP Paribas, Cheryle Dobbs of PineBridge Investments, and others.