The third edition of our new “Investment Content Quarterly” (ICQ) publication has just been released.
The analysis has been developed In response to requests from Investment Marketers, who had requested a way to track global trends in the institutional consumption of investment content and thought-leadership.
This unique, 36-page document provides market intelligence to help investment marketers develop and fine-tune their content marketing strategy. It is intended primarily for partners of Savvy Investor, but is currently available as a free download by visiting investment content quarterly trends
Savvy Investor is uniquely positioned to commentate on content trends within the institutional investor community. The platform provides a live “survey sample” of over 42,000 highly engaged institutional members, who download around 30,000 articles and white papers every month. Last year more than 9,000 white papers, market commentaries and articles were uploaded to the Savvy Investor platform, including content from most of the leading asset management companies and investment consultants. This gives Savvy Investor an unrivalled depth of insight into the marketplace for investment content marketing.
The publication provides details of the 100 most popular papers of the last quarter and trends in topic popularity, analysed by region and by company type. It also provides insight into the factors that drive investor engagement and measures of content quality.
Factor investing papers enjoyed particularly good engagement in Q3, filling four of the top 20 slots, with two papers on “value” enjoying notable success, concurrent with a period of market turbulence around equity risk factors.
As usual, a good sprinkling of the top 100 papers (seventeen in all) were written on different aspects of the markets outlook. A further five papers covered the topic of long-term return forecasts (often referred to as “capital market assumptions”).
By comparison, ESG themes account for eleven of the top 100 papers published in Q3 and eight of the top 100 papers published in Q2. ESG remains the hottest of the “hot topics” for investors. The second most popular paper of Q3 was a paper from CREATE-Research and DWS on, “Passive Investing 2019: The rise of stewardship”.
Emerging Market themes themes featured in only three of the top 100 papers of Q3, having featured ten times the previous quarter. There were also fewer fixed income papers, with five in the top 100, compared to eight the previous quarter.
Amongst the many questions answered in this report:
- Which companies feature in the list of 100 most popular papers?
- Which topics are most popular amongst asset owners and allocators?
- In which regions are investors most engaged with ESG principles?
- What are the drivers of engagement with investment thought-leadership?
To download the latest document in its entirety, visit the investment thought-leadership page on the Savvy Investor website.